Images and floorplans are provided for illustrative purposes and remain the property of their respective copyright owners.
Overview
Iconic Winery & Lifestyle Estate – Blue Chip Opportunity on 19 Acres
This iconic winery and lifestyle estate is a prestigious opportunity located high above the rolling hills of Red Hill, offering a unique blend of position, brand, and potential. Situated on a blue-chip 19-acre (approximately 7.69 hectares) holding, this property is recognized as one of the Mornington Peninsula's most prominent and established wine estates, known for its award-winning reputation and genuine future upside.
The estate is prominently positioned on one of the Peninsula's busiest tourist routes, providing sweeping north-facing vineyard views and a legacy built over decades. It features an established vineyard spanning approximately 8 acres, planted with premium cool-climate varieties including Pinot Noir, Chardonnay, and Gamay. Elevated at 225 meters and supported by rich red volcanic soils, the vineyard benefits from ideal growing conditions that have earned the estate a Halliday 5 Red Star rating for over ten years, underscoring its excellence in Australian winemaking.
Supporting both production and tourism, the property boasts extensive infrastructure including a renovated cellar door with a panoramic entertaining deck, fully operational winery facilities, underground temperature-controlled storage, solar power, EV charging stations, and ample visitor parking. These features are designed to support a strong direct-to-consumer trade and enhance the visitor experience.
The residence on the estate has been recently renovated and offers four bedrooms, open-plan living spaces, and expansive decking that overlooks the vineyard. This home is versatile, suitable as a permanent residence, weekend retreat, or income-producing accommodation such as Airbnb.
Significant capital investment, estimated at around $2 million, has been made to upgrade the vineyard, irrigation systems, cellar door, winery equipment, and brand positioning. This investment has created a solid platform for immediate continuation of operations or further expansion.
Opportunities for growth include expanding the cellar door and tourism offerings, introducing hospitality or accommodation services (subject to council approval), scaling production and distribution channels, and leveraging the established brand with proven market demand. The current operators and winemaking team remain in place, and the vendors are willing to provide a transition period to ensure a seamless handover for both experienced operators and newcomers to the industry.
Conveniently located within walking distance to Red Hill Village and just over an hour from Melbourne, this estate offers a rare combination of lifestyle, business potential, and long-term landholding.
Key Highlights:
- Premium 7.69 hectare (approx. 19 acres) Red Hill hinterland holding
- Elevated, north-facing vineyard with sweeping valley views
- One of the highest winery positions on the Mornington Peninsula
- Located on a major tourist route with strong passing traffic
- Approximately 8 acres under vine – Pinot Noir, Chardonnay, and Gamay
- Established vineyard since 1984 with recent replanting potential
- Halliday 5 Red Star Winery for over 10 years
- Proven cellar door business with strong direct-to-consumer revenue
- Renovated cellar door featuring a panoramic entertaining deck
- Fully equipped winery plus underground temperature-controlled storage
- Significant plant and equipment included in the sale
- Solar power, EV charging, and ample visitor parking
- Fully renovated residence with vineyard views
- Airbnb-ready and income-producing accommodation
- Circa $2 million capital investment in upgrades and improvements
- Existing winemaker and production team in place
- Vendors willing to assist with transition
- Walking distance to Red Hill Village
- Just over one hour from Melbourne
Opportunity:
- Operate as a working winery
- Premium lifestyle estate
- Expand hospitality or accommodation offerings (subject to council approval)
- Scale brand, production, and tourism offerings
This property is offered for private sale or expressions of interest. Inspections are strictly by appointment.
While every effort is made to ensure the accuracy and completeness of the property information provided, no guarantee is given. Buyers should independently verify all details, inclusions, availability, pricing, and other relevant information directly with the listing agent before relying on this information.
Location
Red Hill VIC 3937
Market Insights for Red Hill VIC 3937
Other properties in this postcode
* Search brackets are a technical classification derived from unverified metadata set by the listing agent for search filtering. It is not an official price guide, a valuation, or a representation of the seller's reserve. This data is provided for search transparency purposes only.