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Images and floorplans are provided for illustrative purposes and remain the property of their respective copyright owners.

28 The Strand, Williamstown VIC 3016

$5,400,000 - $5,500,000

Listed: 22nd May 2026
Updated: 17th Jul 2026
Overview

Located on The Strand, one of Melbourne's most sought-after locations, this property known as 'TARNEIT' stands as a landmark residence on a substantial allotment of approximately 1,164 square meters. This home carries a rich history, having been the Baillieu family residence, a family noted for their significant contributions to the cultural and corporate life of Victoria.

The property showcases the elegance and integrity of the Federation era, combined with the potential for renovation subject to council approval. It offers grand proportions and original decorative features including timber floorboards, open fireplaces, and pressed metal ceilings, all behind a captivating and elegant façade.

The interior features a beautiful hall with a ballroom ambiance, serving as the centerpiece for a series of impressive living, dining, and entertaining rooms. The home includes five bedrooms and a central bathroom, complemented by a kitchen and everyday dining area that reflects a previous update.

Outside, the rear garden extends to landscaped grounds with a swimming pool and a striking dual-level studio/loft that includes workshop and storage spaces. Secure off-street parking is also provided. This property respects its historical roots while offering a reflection of Williamstown's evolving identity as a prestigious bayside enclave.

Features of the home include a foyer, high ceilings, a patio, pressed metal ceilings, stained glass windows, and a verandah, all contributing to its unique character and appeal. This residence represents a rare and highly desirable opportunity in one of the area's most coveted locations.

Local Market Insights

In Williamstown, Quiet Listings observed 18 new houses entering the market over the last 30 days, up from 14 during the previous 30-day period, with an average advertised asking price of $1,620,556. The property type mix of listed properties is predominantly Houses at 56%, followed by apartments (19%), and commercial properties (13%). The most active agency for houses in the Williamstown area is currently Jellis Craig, representing 33% of new listings, followed by The Agency with 22%. These insights are based on agencies currently monitored by Quiet Listings and are updated as the local market changes.

While every effort is made to ensure the accuracy and completeness of the property information provided, no guarantee is given. Buyers should independently verify all details, inclusions, availability, pricing, and other relevant information directly with the listing agent before relying on this information.

Change History
Headline When
$5,400,000 - $5,500,000
Vendors Reserve: $5,750,000
Location
Market Insights for Williamstown VIC 3016
New Listings (last 30 days)
18
Average price
$1,620,556
Lowest price
$750,000
Highest price
$5,000,000
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